What Germany’s best clinic website does right

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Digital visibility is also becoming increasingly important for inpatient healthcare. Regardless of whether you are a patient or a potential employee, whoever is visible on the web promotes one’s own reputation. Here you can find out what Germany’s best clinic website is doing right in this regard.

The Ranking docs, an agency for search engine optimization, have checked the largest private clinic operators in Germany with regard to their visibility on search engines such as Google. They reveal what Germany’s best clinic website is doing right and what healthcare facilities can do to increase their visibility. Patients are increasingly selecting doctors and specialists via the Internet and are also visiting the websites of in-patient healthcare providers on a regular basis.

Clinic website for patients and staff alike

Digital visibility is not only important for patients, who can freely decide which clinic to visit for these interventions during elective operations. Inpatient health care workers are also increasingly using digital channels to find out about potential employers. This is shown by search queries such as “prostate operation best clinic” (searched 1,300 times per month in Germany), “best orthopedic clinic in Germany” (470 times per month) or “best heart clinic in Germany” (420 times per month).

Clinic website as a marketing tool

Accordingly, it is particularly important on your own website to satisfy the information needs of patients and potential employees on the one hand and to be digitally visible on the other. Anyone who, as a hospital, explains in a simple and understandable way on their website what patients or employees want to know and, for example, provides information about clinical pictures, treatment methods or everyday work, is associated with medical expertise and quality and can therefore build a brand. According to rankingdocs, that’s what they do Helios clinics, Asklepios clinics and the Nice clinic particularly good.

What is Germany’s best clinic website doing right?

If you take a closer look at the Helios Kliniken website, you will quickly find out why it came in first place in the ranking docs. The website is very tidy and attractively designed. Users can find their way around quickly and intuitively. Each of the 86 clinics and the more than 120 MVZs has its own individual subpage under the superordinate domain helios-gesundheit.com. As a result, Helios Kliniken ranks first for the search query “Privatklinik Berlin” (390 searches per month) or “Privatklinik Hamburg” (230 searches per month) with the corresponding clinic.

In addition, Helios Kliniken operates a magazine on the website that, for example, provides extensive dossiers on topics such as obesity, publishes healthy recipes or also deals with current topics such as births during Corona in informative blog articles. The magazine acts as the first point of contact for searches such as “breast cancer symptoms” (7,200 searches per month) or “wrist disc” (840 searches per month).

As a result, Helios Kliniken ranks in the TOP 10 on Google with over 30,000 keywords, while Asklepios Kliniken ranks in the TOP 10 with 19,800 and the Schön Klinik with only 14,800 search terms. However, these clinics also offer valuable content on health-related topics on their websites and are accordingly well displayed to potential patients in their online searches.

Initiative Germany’s best clinic website

Since the internet presence of a clinic is becoming increasingly important, the initiative “Germany’s best clinic website”, Which annually presents an award for the best hospital website. To this end, over 200 criteria are assessed for areas as diverse as design and layout, usability, creativity, medical content or the use of modern web technologies.

The Ulm University Clinic has won the current award for Germany’s Best Clinic Website, closely followed by the Würzburg University Clinic and the Dortmund Clinic. Rankingdocs was able to determine in its investigation of the current TOP 10 that the ranking of the initiative does not necessarily correlate with the visibility score. The third place in Dortmund, for example, has a visibility of just 0.585 (measured by the Sistrix SI), whereas place 8 (Mainz University Medical Center) has a significantly higher visibility with 2.701.

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