Orange Bank: the neobank that relies on the operator to make a difference

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Several reasons to use us: first of all, we are the only “telco-bank” in France! In other words, the more you use us, the more benefits you have at Orange: cash back on your purchases, on your telco bill, as well as games that allow you to regularly win the latest smartphones, press subscriptions or online videos! Not to mention an attractive rate to buy a mobile terminal on credit. Of course, you can open an account remotely or in an Orange store.

Then, there is obviously the quality of our offer, entirely designed to give customers back control over their money management: our premium card, completely secure with the CVV (the code on the back of the card, note) which changes every hour, the possibility of managing everything from the app, including the opposition, the ceilings of the means of payment… and especially the mobile payment which allows you to pay at merchants with your phone, with a ceiling raised to € 1,500. Praised by our customers during this period of confinement, as very protective from a health point of view, this means of payment is also completely secure against fraud by facial recognition. This is probably why we represented in 2019 nearly 20% of mobile payments in France.

Our classic offer is completely free and our premium offer costs € 7.99 / month, less than a Premier bank card, while it has all the features, in addition to others that are unique to us (dynamic CVV, free of charge abroad).

We put Orange's research to work and benefited from his expertise. This allows us to have a popular app. We have a rating of 4.5 on the iOS App Store and 4.4 on Android (Orange Bank services obtained a score of 7/10 in our Review bench produced in partnership with Challenges, editor's note).

We had more than 500,000 Orange Bank customers at the end of 2019. This is the last figure communicated, but it has since increased significantly in France and Spain, where the bank was launched at the end of 2019.

The specificity of our offer is based on the possibility of entering it by account and credit. 70% of our customers are entered by account, and 30% by credit, especially when buying a smartphone. In the pre-setting relationship flow, the purchase of the mobile represented up to 15 to 20% of our relationship. We asked our customers their usage rate for Orange Bank: more than two-thirds use it every week. The other neobanks are below, with sometimes no more than 30 to 40% of weekly activity for some. We have 20,000 new customers per month who come to us to use us on a daily basis. Rather than creating volumes, we will seek value.

A sociological study shows that our customers are representative of the French population, with 42 years on average. We are like other banks. We are not more urban: the age, the domicile and the average income stick to the French population.

It's an advantage. We benefit from the networks of Orange stores and Groupama branches which make it possible to democratize the digital banking relationship by reaching everyone. We also offer, as I explained earlier, the possibility of mixing banking and telco universes. And we also take advantage of Orange R&D in customer experience which allowed us to be designated as the first digital offer by the D-Rating agency in 2018 and 2019.

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