Marketing for the doctor's office: That shouldn't be missing on your practice website

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What belongs on the website of a doctor's office and what interests patients and referring physicians most? You can find some tips here.

In addition to the patient brochure, the practice website is another must-have for every doctor's office, and is therefore an essential part of the portfolio of important, but unfortunately often neglected, marketing activities by doctors. Find out now what is important for the practice website.

These basics are absolutely necessary for every practice website

Of course, your patients want to know how they can make an appointment and how they can best get to you. Therefore, your contact details and a description of how to get there, including the available parking space, should be included on the website of your doctor's office. In addition, patients are primarily interested in what services you offer. Accordingly, describe the treatment options you offer as clearly as possible. Videos that represent your types of examination and devices are also very suitable for this. Last but not least, it's always about people and your patients want to know who they trust with their health. For this reason you also present your team and all treating doctors on your website. You can also list their qualifications, which creates trust.

Present additional services to your practice

All additional services that you offer your patients or referrers also belong on your practice website. Because these services make life easier for your patients or colleagues and set your practice apart from others. For example, do you enable your patients to make an appointment online? Or do you give referring doctors the chance to use a web portal or something similar? Be sure to list these services in a suitable place on your practice website.

Share news and tips on the practice blog

As far as the duty, now comes the free program and with it what differentiates you most from other medical practices. Inform interested parties, patients and colleagues in a blog about news from your practice. What new methods and treatment options do you offer? At which events can you meet? What tips, for example, do you give your patients with claustrophobia as radiology? All this and much more belongs in your practice blog and it helps the target group you are addressing or even makes them aware of your website in the first place. More information can be found in the article: Why doctors should blog >>

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