[Flash] ReApply Reminder: smart health connected sunscreen

In three days, summer is coming! Barbecue, ice cream and lazing around in the sun … For beach goers, the time to bring out the good old sunscreen has also come to make the pancake without turning the crayfish. If the first application is generally taken seriously, we quickly tend to forget to repeat the thing. The ReApply Reminder smart health connected sunscreen takes care of recalling it! The idea comes from Australia, country of the world where the population is the most affected by skin cancer. 2000 patients are treated every day for this disease.

In order to raise awareness and prevent the risks of dangerous exposure to the sun, the VML agency and Vitality Brands have designed ReApply Reminder, a sunscreen smart health connected to a smartphone or tablet application. When the tube cap is open, the Bluetooh connection is established with the telephone which records data about your protective habits, temperature, location, and UV intensity information. All these elements will then allow, thanks to a timer, to send notifications as well as advice when it's time to reapply the cream and how to spread it to make sure you're well protected. All that's missing is to wear a smart health connected swimsuit for a complete summer 2.0. The application is available on the App Store.

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