Assouline George Lois: The Big Idea goop

June 13, 2021

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Assouline George Lois: The Big Idea: Advertising’s most famous art director, known as “Mr. Big Idea,” George Lois is credited as the iconoclastic father of modern advertising in America. This profound, riveting autobiography reveals the stories and influences behind his greatest “Big Ideas”.The book is rich with gorgeous visuals and fantastic stories from 20th century America’s cultural center. HardbackLength: 8.75″; Height: 12.25″240 pages; 230 illustrations.

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Gwyneth Paltrow started goop as a homemade weekly newsletter in her kitchen in 2008. It’s come a long way since then. We start difficult conversations, break taboos, and explore for connection and resonance wherever we can find it, all from a stance of inquiry and nonjudgment. We don’t mind leading the charge—in other words, we go first so you don’t have to. We’re delighted to have you here.